India is a well-known destination for Ayurvedic treatment and there are thousands of resorts, spas and treatment centres that offer Ayurvedic therapies for wellness and rejuvenation. These experiences are a big draw for international visitors from across the world, but it can be hard finding an authentic, trustworthy provider online.
Case Study: How Gaja Digital executed an SEM campaign and delivered European leads for an Indian wellness website
Five Ways to Make Google Fall In Love With Your Website
To be found on the top of the results page when someone enters a search term is the holy grail of Search Engine Optimisation, or SEO for short, and it involves a host of steps, decisions, and techniques that eventually gets you there. This article will give you a taste of what you must do to get your website to rank on Google, and in turn deliver more relevant leads for better business.
5 Tips to Increase Customer Engagement On Instagram
Instagram is the go-to platform to organically discover niche brands, follow your favourite celebrity, watch stories from friends and influencers, and even make purchases. Less opinion-driven than Facebook and more enticing because of the power of visuals, as a brand, Instagram must be a part of your social media marketing strategy.
Digital Marketing Terms Explained: What is Ad Relevance?
Today, we kickstart a new series of blogs to serve as a glossary for common and not-so-well-known Digital Marketing terms. Over time, we hope that we will be able to create a rich repository of knowledge and share our digital marketing expertise with readers and clients. The term for today is ‘Ad Relevance’.
The Simple User Guide to Setting up Tidio Live Chat
Tidio Live Chat is a valuable tool that gives your customers the opportunity to communicate with you real-time, and vice versa. It reduces cost, improves the customer support experience and can help in increasing sales. In this blog, we tell you how to set up Tidio Live Chat for your website.
How To Create a Winning Google Adwords Strategy for Your Startup
Startups today want to reach out to potential customers and create awareness of their product or service by diverting users to their website, landing page, homepage and blogs. They also want to generate leads by leveraging the power of Google Adwords with powerfully crafted ad copy that drives home a strong call to action. In this post, we will share some of our insights on creating and managing your Google Adwords campaign for maximum returns on investment.
The Simple User Guide to Integrating Google Tag Manager to an Umbraco Website
In this blog, we show you how we created an Umbraco Google Tag Manager plugin to minimise the efforts needed to integrate Google Tag Manager with an Umbraco website.
How to prepare for GDPR compliance before the May 2018 deadline
GDPR compliance requires business leaders to create organisation-wide awareness across different departments. You will also need dedicated personnel and resources to implement GDPR and ensure ongoing success GDPR affects different stakeholders and departments within your company, including Marketing, IT, Security, Engineering and even Legal. You may also want to make sure that your 3rd party suppliers and vendors follow GDPR.
Case Study: Creating a Digital Marketing Strategy for Palmex India
In this article, we will share some strategies and our approach to creating visibility for Palmex India online to reach out to potential customers including, architects, construction managers, hotel owners, and other key decision makers primarily within the real estate and hospitality business.
6 Things You Must Know About GDPR Regulations
By May 2018, any online business or organisation that interacts with European Union (EU) citizens - i.e., asks for, collects, processes or stores personal data of individuals - will have to mandatorily comply with General Data Protection Regulations (GDPR). But what is GDPR, really?