Are you a brand trying to evolve a digital marketing strategy that works? Are you in the dark about the difference between the many terms that are bandied about by agencies and experts? We are here to help. For instance, today we will talk about how content marketing is different from social media marketing and how both terms fall under the umbrella term, digital marketing.
Digital Marketing terms explained: What is Dark Social?
We continue with our series on explaining digital marketing terms and ideas that you may have heard of, but are not sure what they are exactly. Today's focus is on the mysterious and aptly named 'Dark Social'.