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Wondering if you should invest in influencer marketing and what exactly the hype is all about? We are here to demystify the term for you.

If you think Instagram is more suited for highly visual, personal content like food pictures and selfies, or feel that your target audience is more likely to respond on LinkedIn, here are some facts that will change your mind.

 

We continue with our series on explaining digital marketing terms and ideas that you may have heard of, but are not sure what they are exactly. Today's focus is on the mysterious and aptly named 'Dark Social'.

 

Instagram is the go-to platform to organically discover niche brands, follow your favourite celebrity, watch stories from friends and influencers, and even make purchases. Less opinion-driven than Facebook and more enticing because of the power of visuals, as a brand, Instagram must be a part of your social media marketing strategy.

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