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Read about what we love: Web Development & Technologies

We continue with our series on explaining digital marketing terms and ideas that you may have heard of, but are not sure what they are exactly. Today's focus is on the mysterious and aptly named 'Dark Social'.

 

To be found on the top of the results page when someone enters a search term is the holy grail of Search Engine Optimisation, or SEO for short, and it involves a host of steps, decisions, and techniques that eventually gets you there. This article will give you a taste of what you must do to get your website to rank on Google, and in turn deliver more relevant leads for better business.

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