Read about what we love: Web Development & Technologies

India is a well-known destination for Ayurvedic treatment and there are thousands of resorts, spas and treatment centres that offer Ayurvedic therapies for wellness and rejuvenation. These experiences are a big draw for international visitors from across the world, but it can be hard finding an authentic, trustworthy provider online.

Today, we kickstart a new series of blogs to serve as a glossary for common and not-so-well-known Digital Marketing terms. Over time, we hope that we will be able to create a rich repository of knowledge and share our digital marketing expertise with readers and clients. The term for today is ‘Ad Relevance’.

Startups today want to reach out to potential customers and create awareness of their product or service by diverting users to their website, landing page, homepage and blogs. They also want to generate leads by leveraging the power of Google Adwords with powerfully crafted ad copy that drives home a strong call to action. In this post, we will share some of our insights on creating and managing your Google Adwords campaign for maximum returns on investment.

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