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Read about what we love: Web Development & Technologies

Wondering if you should invest in influencer marketing and what exactly the hype is all about? We are here to demystify the term for you.

If you think Instagram is more suited for highly visual, personal content like food pictures and selfies, or feel that your target audience is more likely to respond on LinkedIn, here are some facts that will change your mind.

 

Are you a brand trying to evolve a digital marketing strategy that works? Are you in the dark about the difference between the many terms that are bandied about by agencies and experts? We are here to help. For instance, today we will talk about how content marketing is different from social media marketing and how both terms fall under the umbrella term, digital marketing.

We continue with our series on explaining digital marketing terms and ideas that you may have heard of, but are not sure what they are exactly. Today's focus is on the mysterious and aptly named 'Dark Social'.

 

India is a well-known destination for Ayurvedic treatment and there are thousands of resorts, spas and treatment centres that offer Ayurvedic therapies for wellness and rejuvenation. These experiences are a big draw for international visitors from across the world, but it can be hard finding an authentic, trustworthy provider online.

Instagram is the go-to platform to organically discover niche brands, follow your favourite celebrity, watch stories from friends and influencers, and even make purchases. Less opinion-driven than Facebook and more enticing because of the power of visuals, as a brand, Instagram must be a part of your social media marketing strategy.

Today, we kickstart a new series of blogs to serve as a glossary for common and not-so-well-known Digital Marketing terms. Over time, we hope that we will be able to create a rich repository of knowledge and share our digital marketing expertise with readers and clients. The term for today is ‘Ad Relevance’.

Startups today want to reach out to potential customers and create awareness of their product or service by diverting users to their website, landing page, homepage and blogs. They also want to generate leads by leveraging the power of Google Adwords with powerfully crafted ad copy that drives home a strong call to action. In this post, we will share some of our insights on creating and managing your Google Adwords campaign for maximum returns on investment.

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