5 Tips to Increase Customer Engagement On Instagram
Digital influencers will vouch for the fact that audiences on Instagram are growing in number every passing day. While Facebook has become more suited to sharing opinions, getting news and keeping up with what is happening in the lives of friends and family, Instagram is the go-to platform to organically discover niche brands, follow your favourite celebrity, watch stories from friends and influencers, and even make purchases. Less opinion-driven than Facebook and more enticing because of the power of visuals, as a brand, Instagram must be a part of your social media marketing strategy.
In this blog, we will describe five ways in which you can leverage the power of Instagram to suit your digital marketing objectives.
1. Use Hashtags Generously
The millennial generation is in love with hashtags, and you can use this to your advantage. Hashtags enable your brand and the content you push, to be discovered easily. Think carefully about your brand hashtag and do some research on popular phrases that are associated with your domain and use them judiciously.
For instance, if you run an MMA gym, you may want to tag your posts with hashtags such as #functionalfitness, #fightingfit, #MMABangalore, #kickboxing, #kravmaga, and tag your brand name as well.
2. Be Consistent
Brands can achieve traction on Instagram if they are present on the platform with timely, frequent posts. Create a posting schedule that works for you - perhaps you wish to post early in the morning if you are a restaurant with a great breakfast menu, perhaps you want to cue consumer action by posting more heavily towards the end of the week, and increase frequency of your posts on Saturday, if you want to drive customers to make brunch reservations, or highlight a topical, tactical campaign, offering discounts when people order food during game night.
This helps you maintain visibility and increase your share of voice, or recall, in the minds of customers. They also tend to expect your posts during particular times of the day and are, hence, more engaged.
3. Create a Strong and Recognisable Visual Identity
Ask yourself if your posts are differentiated and immediately recognisable as yours, even at a quick glance. Hire the services of a branding expert, copywriter and graphic designer to create a specific tone and look for all of your communication, so your content is visually consistent, which reinforces your positioning. For instance, Zomato, the restaurant listing and food delivery app, has created quite a stir in the Indian market with bold, sassy headlines, and Alicia Souza, an illustrator, is known for her quirky, cute and endearing style of drawings.
4. Engage with Customers
It is important for brands to humanise their communication and work hard to appear responsive and real. Work with your digital marketing team so they respond to users' comments promptly. Do not rely on templates and empower your social media team to personalise and customise their comments to individuals as much as possible. Over time, this will generate a lot of invaluable equity with your audience. Using humour while talking to customers will not go unnoticed and will help cement the virality of your communication.
5. Use the Power of Analytics
Communication on social media platforms offers a wealth of insights to digital marketers so they can target their target audience with razor-sharp accuracy. You can also observe and learn what works and what doesn’t with your audience. Learn to mine analytics so all your communication is designed to meet measurable objectives, and adapt your creatives on the fly if something is not working. You can also give the audience more of what they want and advertise content for wider reach in case you see that a campaign is doing particularly well and achieving the intended results.
Do you agree with the thoughts shared above? Tell us what you're doing with Instagram for your business and we'll tell you if you're on the right track. Contact us today!
Preeti Prakash | Journalist