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Guide for store owners on how to use nopCommerce

The nopCommerce marketplace is an exciting arena for store owners to grow their business. With several new features integrated into this popular e-commerce platform, vendors can benefit from a readily accessible customer base without having to take on the onus of maintaining the platform. NopCommerce addresses various requirements of store owners such as multi-vendor capability, in-built marketing tools, email, live chat, product management, multi-lingual support and affiliate marketing to help them stay ahead of their competition. Let’s see how as a business owner, you can leverage these features to connect better with your customers and improve your revenue.

  • Use multi-vendor functionality to boost sales

With nopCommerce, you can showcase multiple vendors on your e-commerce website and earn commissions on each sale that happens on the portal. Vendors will benefit from important features like easy vendor registration, creation of profiles, managing the products, viewing the various sales reports and flexible vendor payments. The NopCommerce Multi-Vendor Marketplace is very popular as customers are saved from the trouble of visiting multiple sites to do their shopping. And as a store-owner, you can enjoy boost in sales and higher profits.

  • Leverage in-built marketing tools, SEO and integrate with ERP systems to improve overall productivity

NopCommerce has made provisions for store owners to increase their reach to customers, enjoy more traffic to the store and integrate with third-party ERP systems to improve overall operations and productivity. The in-built marketing tools like Up Selling, Discounts and Affiliates, and the powerful SEO module on nopCommerce can not only help improve your overall productivity but also catapult your e-commerce business to greater heights.

  • Enhance customer experience with built-in email templates

Unlike other e-commerce platforms, nopCommerce users do not have to buy expensive messaging tools or email templates to keep in touch with their customers. The portal has hundreds of user-friendly built-in email templates that can be used by store owners to send notifications about the customer’s order status or to improve the after-purchase experiences of the customers. You don’t have to buy subscriptions to any expensive email tools; you can find a variety of email templates in the ‘Content Management’ section under the ‘Message Template’ tab of the platform.

  • Use powerful features like Live Chat, User Behaviour Data and Multilingual Support

Addressing customer queries instantly is a very important feature of any e-commerce website. It gives your business more credibility and helps you increase your sales. nopCommerce brings some interesting features like Activity Log, Current Wish Lists and Shopping Carts etc. that help store owners understand their users better and cater to their needs. Store owners can easily integrate the Live Chat plugins on their nopCommerce portals to empower vendors to do so.

NopCommerce has proved to be a pathbreaker by adopting some powerful features that just can’t be ignored. You can now use Live Chat to deal with online customer queries instantly while the Multi-Lingual support for the e-store and back-office helps improve accessibility of your store. By choosing nopCommerce, you will have access to all the tools that will smoothen your journey as a store owner.

  • Manage products the right way

Store owners can put up product information, update their website with the latest deals and offers, manage their inventory and integrate their sites with other online marketplaces they are associated with – all by using tools that are already available on nopCommerce. Hassle-free product management is something that all nopCommerce store owners can enjoy. With tools like cross-selling, upselling, product reviews, prompts and other features on the platter, businesses can become more profitable in an increasingly competitive market.

  • Use various sales reports to improve your business

It is crucial for any store owner to know how his business is doing and what actions he needs to take for course-correction if required. The nopCommerce solution provides a range of sales reports that can be used to track your online sales, help you analyse your business and build strategies for the future. These reports can be easily configured to give you the different business statistics from time to time and provide you with useful insights for your decision making.

  • Use affiliate marketing to increase store traffic and boost marketing performance

There are many ways to increase traffic and sales on an e-commerce website but when it comes to adopting a low-maintenance, pay-for-performance program, affiliate marketing takes the prize. It offers huge potential for growth in an easy-to-commit relationship between three parties – the advertiser, the publisher and the consumer.  The consumer while browsing through the publisher’s site clicks an ad that he finds interesting and is automatically redirected to the advertiser’s website.

The publisher earns a commission, the advertiser gets more traffic and the customer gets more options to find the product or service he is looking for – everybody’s happy! As a store-owner, you can use the NopCommerce Affiliate Program to promote your business and draw relevant traffic to your store.

NopCommerce packs a punch when it comes to providing free, built-in marketing tools, range of techniques to engage with customers and managing your business in a seamless way. In this webinar, you can get a quick overview of the various tools that we discussed and some more tricks that will surely help you make a turnaround in your e-commerce business!

Shwetha Bhat | Blogger

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