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Why You Should Consider Affiliate Marketing for your Ecommerce Site

We’ve read your mind and we see that you want more traffic and more sales for your online store. Well, who doesn’t? After building an efficient ecommerce website site that packs a smooth UX and few back-end tweaks to boost performance, the next big task is to increase site traffic. Of course there are many things you can do to increase traffic and sales, but in this post we want to highlight the advantages of affiliate marketing. Some of our clients (running businesses on NopCommerce) seem to be making the best of the online landscape for commerce through affiliate marketing.

So what exactly is that?

Ecommerce affiliate marketing is a low-maintenance, easy-to-commit relationship among three parties. In this trio, there’s the advertiser, the publisher and the consumer. The advertiser is the one with an ecommerce website selling just about anything. He’s also the one who’s willing to shell a little money out to get relevant traffic and promote his website. A publisher or affiliate is a company or an individual promoting the advertiser’s product or service, and in exchange he earns a commission. Advertisers work on contract-basis with the publisher, then provide the publisher with the creative which could be links, banners, text ads or even unique phone numbers. The publisher then incorporates this into his own website. The final person that completes the affiliate relationship is the consumer. The consumer is browsing through the publisher’s website, clicks on the link or ad. He is then directed to the advertiser’s website. Voila, a smooth conversion.

As an ecommerce store owner, why should you consider Affiliate marketing?

  • The affiliate program offered by ecommerce softwares (NopCommerce for example) automate your sales process, helps you manage and track your sales by bringing your costs of sale down

  • The software can also help track referrals (customers coming from the publisher’s site) so the store administrator can determine what commission to pay them. We’ve noticed that with NopCommerce, once a customer is assigned an affiliate ID, every order they place is also tagged with that ID

  • Ecommerce affiliate program is a pay-for-performance program designed to compensate affiliate partner web sites for driving qualified leads or sales to a merchant web site. That means no financial outlay until you have got the result you wanted, be it revenue, market information or any other metric you decide is beneficial to your business model

  • A visitor who actually doesn’t makes a purchase on your ecommerce website could return to your store in the future

  • Affiliate marketing offers a huge potential for growth. A good product that appeals to the right demographic and an efficient affiliate program can boost your online presence and revenue. One affiliate can lead to more and before you know it, your product or service will be promoted by a host of websites

  • An affiliate program is a good place to test your new ad campaigns. The tracking mechanism helps determine if your new marketing campaign is effective.

In a nutshell, affiliate marketing programs make sales and marketing so effortless and convenient. You get more time on your hands to focus on other aspects of your business. There’s a reason why clients rarely hesitate to reward the affiliate for each sale. If you do need help getting an affiliate partnership started, our NopCommerce-certified experts will be more than happy to help you out. Just drop in a word here and you’ll hear from us shortly.

Maleva Robert | Blogger

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